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Case Studies
Growth in Practice: Strategies, Insights & Success Stories
Sustainable Business Growth Requires More Than Just a Great Idea
It takes the right strategy, precise execution, and in-depth market knowledge. In this section, we showcase case studies and industry analyses based on MEBÚ’s expertise and comprehensive market research. From market entry and sales to strategic partnerships and go-to-market strategies – each case study highlights real-world challenges, key success factors, and valuable insights.
Explore inspiring perspectives, minimize risks, and unlock new growth opportunities.
Own Company - Market strategies and partnerships for success in the competitive environment
Written by Esra Aslan, Founder and CEO of MEBÚ
Own Company, formerly known as OwnBackup, achieved significant growth by optimizing its sales strategy and focusing on key regional placements – particularly in the DACH region (Germany, Austria, and Switzerland).
With its strong economy and high market potential, the DACH region was central to the company’s expansion strategy. This case study explores how strategic alignment, key partnerships, and rapid market entry played a crucial role in driving success in a highly competitive environment.
Written by Esra Aslan, Founder and CEO of MEBÚ, who previously contributed to OwnBackup’s enterprise sales development in the DACH region.
Dixa’s Journey into the DACH Region: From Local Focus to Regional Expansion
Written by Esra Aslan, Founder and CEO of MEBÚ
This case study is based on my personal experiences and market observations during my time at Dixa.
It does not represent an official statement from the company but offers a practical analysis of relevant challenges and success factors. The aim is to provide valuable insights and strategic approaches that can help businesses with their growth and market development.
