Privacy Policy

1. General Information and Mandatory Information

The protection of your personal data is of particular concern to us. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

Responsible Entity

The responsible entity for the processing of data on this website is:

MEBÚ Agency
Berliner Allee 59
40212 Düsseldorf
hello@mebu.agency

The responsible entity is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data.

1. Data Processing on Our Website

a) Access Data and Hosting
When visiting our website, information is automatically collected that your browser transmits to us. This includes:

• IP address

• Date and time of the request

• Browser type and version

• Operating system used

• Referrer URL

The processing of this data is based on Art. 6 Para. 1 lit. f GDPR to protect our legitimate interests, such as the optimization and security of the website.

b) Google Analytics
Our website uses Google Analytics, a web analytics service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). Google Analytics uses cookies that are stored on your device and allow us to analyze the use of the website. The information generated by the cookie about your use of this website is usually transmitted to a server of Google in the USA and stored there.

The storage of Google Analytics cookies and the associated data processing is based on Art. 6 Para. 1 lit. f GDPR. We have a legitimate interest in analyzing user behavior to optimize our web offer.

You can prevent the storage of cookies by adjusting your browser software accordingly. Additionally, you can prevent the collection of data generated by the cookie and related to your use of the website by Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout

c) Social Media Plugins
Our website uses social media plugins to share content via social networks and interact with you. This particularly applies to the following networks:

• Instagram

• LinkedIn

When you visit a page of our website that contains such a plugin, a direct connection to the servers of the respective provider is established. This transmits information about which page you are currently visiting to the provider. If you are logged into your social media account during your visit, the provider may associate the visit with your account.

The use of these plugins is based on Art. 6 Para. 1 lit. f GDPR, with our legitimate interest being to increase the visibility of our content.

If you wish to avoid such data transmission to the provider, please log out of your social media account before visiting our website.

For more information on the collection and use of your data by the social networks, please refer to the privacy policies of the respective providers:

• Instagram: https://help.instagram.com/519522125107875

• LinkedIn: https://www.linkedin.com/legal/privacy-policy

1. Purpose and Legal Basis of Data Processing
   The processing of your data is based on the following legal grounds:

• Art. 6 Para. 1 lit. a GDPR: Your consent

• Art. 6 Para. 1 lit. b GDPR: Contract performance

• Art. 6 Para. 1 lit. f GDPR: Protection of legitimate interests

1. Transfer to Third Parties
   Your personal data will only be passed on to third parties if:

• You have given explicit consent,

• It is necessary for the fulfillment of a contract,

• Or we are legally required to do so.

1. Retention Period
   Your personal data will only be stored as long as necessary for the purposes mentioned above or as required by law.

2. Your Rights
   You have the right to:

• Request information about your stored data (Art. 15 GDPR),

• Request the correction of inaccurate data (Art. 16 GDPR),

• Request the deletion of your data (Art. 17 GDPR),

• Request the restriction of processing (Art. 18 GDPR),

• Object to data processing (Art. 21 GDPR),

• Receive your data in a common format (Art. 20 GDPR).

Please contact: hello@mebu.agency

1. Data Security
   We implement technical and organisational measures to protect your data from unauthorised access, loss, or misuse.

2. Changes to the Privacy Policy
   We reserve the right to adjust this privacy policy as needed, for example, with the introduction of new technologies or changes in legal regulations.

Date: March 14, 2025