Insights, Analyses & Perspectives

How mergers across the US and Europe are creating a new generation of commercial challenges MEBÚ Perspective | Market Insights | August 2026 Technology spent the last decade rewarding specialisation. New categories emerged, and SaaS companies built strong positions around individual problems, buyer groups and product capabilities. Growth was measured through funding rounds, geographic expansion and increasingly ambitious valuations. Now the market is entering a different phas

Organisations continue to evaluate success through automation rates, efficiency gains, and employee augmentation. While those outcomes matter, they do not fully capture where the more significant changes are beginning to emerge. AI is influencing increasingly how information, decisions, and work move across organisations. As a result, the conversation is shifting from individual use cases toward operating models. From Functional Optimisation to Operating Model Optimisation Fo