Insights, Analyses & Perspectives

How mergers across the US and Europe are creating a new generation of commercial challenges MEBÚ Perspective | Market Insights | August 2026 Technology spent the last decade rewarding specialisation. New categories emerged, and SaaS companies built strong positions around individual problems, buyer groups and product capabilities. Growth was measured through funding rounds, geographic expansion and increasingly ambitious valuations. Now the market is entering a different phas

Organisations continue to evaluate success through automation rates, efficiency gains, and employee augmentation. While those outcomes matter, they do not fully capture where the more significant changes are beginning to emerge. AI is influencing increasingly how information, decisions, and work move across organisations. As a result, the conversation is shifting from individual use cases toward operating models. From Functional Optimisation to Operating Model Optimisation Fo

Market Clarity Brief | June 2025 Navigating AI‑Driven Growth in a Saturated Tech Landscape 30 % of software providers' first-time geographic expansions remain unprofitable after two years. A striking signal of how complex and risky growth has become in today’s saturated tech environment. Research Evidence of Saturation & Risk Across multiple leading research reports, the pattern is consistent: high activity, low strategic impact. The Gen‑AI Paradox (McKinsey) According to McK