Insights, Analyses & Perspectives

How mergers across the US and Europe are creating a new generation of commercial challenges MEBÚ Perspective | Market Insights | August 2026 Technology spent the last decade rewarding specialisation. New categories emerged, and SaaS companies built strong positions around individual problems, buyer groups and product capabilities. Growth was measured through funding rounds, geographic expansion and increasingly ambitious valuations. Now the market is entering a different phas

The strongest revenue impact from AI is already happening in marketing and sales. The natural focus now is shifting from productivity gains to actual business outcomes. Despite rising adoption, the impact is uneven. Where things break Expectations continue to rise. Boston Consulting Group estimates that around 60% of companies are still not seeing meaningful financial impact from AI. Recent Gartner survey shows that 65% of CMOs expect AI to significantly change their role, y

Market Clarity Brief | June 2025 Navigating AI‑Driven Growth in a Saturated Tech Landscape 30 % of software providers' first-time geographic expansions remain unprofitable after two years. A striking signal of how complex and risky growth has become in today’s saturated tech environment. Research Evidence of Saturation & Risk Across multiple leading research reports, the pattern is consistent: high activity, low strategic impact. The Gen‑AI Paradox (McKinsey) According to McK